The
development achieved so far in the sports sector in Nigeria has been attributed
to relentless advocacy campaigns on the part of sports journalists in the
country, which has kept sports administrators in check, while also assisting
them to enunciate policies in line with best global practice.
Larry
Izamoje, Founder and Chairman of Brilla FM 88.9 Sports Radio, said this at the
School of Media and Communications Alumni Alumni (SMCAA) Seminar on April 28,
2012, in Lagos. Izamoje was guest speaker at the seminar tagged, ‘The Impact of
sports broadcasting on sports development in Nigeria’.
Appraising
sports journalism in the country, Izamoje said it has evolved over the years,
synergizing across electronic, print and new media platforms in manner that positively
affects nation building. “Before the deregulation of broadcasting in Nigeria in
1992, sport news is always the last item on the news bulletin of major
television and radio networks, because sports news were regarded as the least
serious news item. The same for newspapers, many of which hitherto gives the
two last pages to sport news and analysis”
According
to him, deregulation of broadcasting in Nigeria and the emergence of private television
and radio stations, redefined sport broadcasting because more airtime and
resources were dedicated to it. “Sports journalism has grown in importance and
influence as an essential element of any news media organisation, often
transcending the games by taking on developmental and administrative issues
which has brought about desired changes in some areas of sport.”
He however added
that the sports sector in Nigeria is yet to attain its full potentials, even in
the area of football, which is skewed in favour of the Super Eagles. Izamoje
therefore urged sports journalists at all levels to remain committed to nation
building by researching and developing stories that will aid policy enunciations,
make administrators accountable, advocate investments in sporting
infrastructures, improve capacity building, as well as commercialization
through standardized sports marketing programmes, in line with best global
practises.
On his
part, Professor Emevwo Biakolo, Dean of School of Media and Communications,
said the session with Larry Izamoje was indeed illuminating, given the insights
shared and his perspective on issues pertaining to the development of sports
journalism and administration in the country. “The School and Alumni are indeed
privileged to have you as the guest speaker at our April 2012 Alumni Seminar.
It enables us leverage on your experience and profound understanding of issues
in the sports sector.”
Useful links:
School of Media and Communication (SMC)
www.smc.edu.ng
www.smc.edu.ng
Sports Radio 88.9 Brila FM Nigeria
www.brilafm.net
www.brilafm.net
Sports and culture as tools for national development
www.everythinliterature.blogspot.com
www.everythinliterature.blogspot.com
Sports as an instrument for national development I - ModernGhana
www.modernghana.com
www.modernghana.com
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