Tips for sales men

Sales mistakes to avoid

Once again you could not close another plum sale after meeting a customer. Do not be soul weary. Even the smartest of sales people make mistakes. All you need do is to follow these tips to be more sales savvy. 

• Stop overselling: there is difference between being a good salesperson and a pushy or desperate salesman. Do not give the customer the impression that you are desperate to sell. It reduces your chance of selling.

• Be prepared: answer questions with confidence. Know the details of what you are selling when seeking new business. Incoherent details or making remote calls to ascertain the details of the product you sell will make it more difficult for you to close a deal.

• Know your prospect: research your customer beforehand. Always research your customer before a sales meeting. This makes it easy to create a rapport. Researching a customer before a sales meeting will make the encounter a win-win situation for you.

• Create rapport: avoid jumping straight to selling. To sell successfully, establish rapport with your customer. Take the time to educate your customers; they will reward you with sales.

• Brevity and moderation: too much talk under the guise of creating rapport is not in your best interest. It is also not advisable to make your sales pitch very lengthy.

• Always close the deal: after every sales presentation ask the customer if he or she is ready to make a purchase. Most customers decide to buy after they were prompted.

• Avoid prejudice: do not jump to conclusions about your customers. Your prejudice against a customer’s race, gender, or religious leaning can stand in the way of a sale.
 

• Do Follow-up: customers that do not buy immediately, will eventually buy if get your follow-up right. You should do follow-up on customers that requested information on what you sell.

• Prospect always: even if you are the market leader in your sector, prospect for new customers. You will not remain the market leader for long without a constant influx of new customers.